Art Cards
Art Cards
Service & UX Design
context
Concept project for a museum exhibition experience (Amos Rex, Helsinki)
Museum visitors often experience exhibitions individually, even when visiting together. Existing digital tools tend to focus on information delivery rather than social interaction.
methods
Concept ideation · Prototyping · Usability testing · NASA-TLX · Interviews · Affinity mapping
How might we help exhibition visitors start meaningful conversations around artworks in an intuitive and engaging way?
outcome
A tested interactive interface concept that helps exhibition visitors start conversations around artworks
How might we help exhibition visitors start meaningful conversations around artworks in an intuitive and engaging way?
the challenge
Museum visitors often experience exhibitions individually, even when visiting together. Existing digital tools tend to focus on information delivery rather than social interaction.
design question
How might we help exhibition visitors start meaningful conversations around artworks in an intuitive and engaging way?
key insights
• Camera-based interaction feels more natural: 7 out of 8 participants preferred using the camera to recognise artworks over selecting from a list. • Consistency reduces confusion: Inconsistent navigation caused hesitation — especially around back buttons and progression. • Clear progression matters: Users needed stronger signals for when to continue to the next artwork or interaction.
Museum visitors often experience exhibitions individually, even when visiting together. Existing digital tools tend to focus on information delivery rather than social interaction.
the concept
An interactive card-based interface for shared museum experiences. Visitors scan artworks to receive conversation-prompt cards designed to spark discussion. • Camera recognition of artworks • Swipe-based interaction with visual indicators • “Sneak peek” of the next card to encourage exploration • Accessibility considered as part of the interaction flow The interface supports curiosity, reduces friction, and invites conversation.
How might we help exhibition visitors start meaningful conversations around artworks in an intuitive and engaging way?
value created
Visitors: More engaging, social, and memorable exhibition experiences Museum / Institution: Longer engagement time and deeper interaction with artworks Design learnings: Validated the importance of intuitive interaction, consistency, and clear progression in shared experiences
How might we help exhibition visitors start meaningful conversations around artworks in an intuitive and engaging way?
